The purpose of a web design is to present content on an electronic page that users can easily access to find information about a specific purpose. Web designs also work as a marketing and Ecommerce tool that sell and advertises services to the consumer. So what happens if features of the web design actually contradict this specific purpose, and hurt the business’s brand instead? Here are six web design mistakes that hurt the functionality of a web design, increase customer frustration, and discourage a good SEO campaign.
1. Don’t use multiple navigational systems. Don’t have multiple navigational systems on one page. They confuse users, bog down the functionality of the website, and irritate everyone involved. Multiple navigational systems usually work against each other and defeat the purpose of intuitive design.
2. Don’t use backgrounds that obscure content. Don’t make text harder to read than it should be. Use common sense measures: no light colors on light backgrounds, and don’t use patterns that are hard on the eyes and minimize content. Get your content out there in an obvious way, and the functionality of your website will increase, as well as user satisfaction.
3. Don’t use images in the place of content. Images are very effective and are great for showcasing your brand. Just don’t use them in the place of header text or other important content areas. Header text is there for a purpose; it emphasizes keywords, which are the entire reason behind SEO. Without header text, your SEO will be in trouble.
4. Don’t use pop up windows. Pop up windows are usually ways for advertisers to get their message across on a website. The problem is, they are annoying, don’t always work, and will hurt your SEO. Browsers will block pop up windows, users dislike them, and search engines won’t index them as part of a website.
5. Don’t write content that isn’t optimized. If you use duplicate content from another website, Google won’t be too happy. Original content with effective keywords are key to getting your brand out there on the web.
6. Don’t use excessive flash. Flash is great to use in moderation, but excessive flash is badly indexed on Google and will only hurt your SEO campaign. Use flash appropriately and apply it with good content and navigation so it can be a plus, not a negative.
If your web design is using features that only hurt the purpose of presenting content to promote specific services, then it’s time to change course. Using multiple navigational systems, non-intuitive backgrounds, images in place of content, pop up windows; non-optimized content, and excessive flash will only hurt your web design and business. Bigwig Monster Media’s Orange County based web design agency and development team can help your business use features that effectively promote your brand and optimize your site to the fullest.
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