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Mobile Commerce Website or M-Commerce App – Which is right for you?

Mobile commerce is expected to grow to over $30 billion by 2016 which means mobile commerce design and applications are critical to your company’s growth. You might be asking yourself, should I have a website for mobile commerce and a mobile app? The answer is – it depends.

The decision criteria should be based on certain factors such as:

  • Target customers
  • Type of products and volume sold
  • What your competition is doing

You may think your traditional website that is not optimized for mobile is fine because you are getting some orders through mobile devices.  But why leave it to chance?  If your website was optimized to meet the demands of mobile, you might find a substantial increase in business from that avenue.  At a minimum, you want to optimize your website and commerce platform for mobile devices.

Large online retailers such as Target or Amazon have a web presence that functions very similarly across all devices.  For brand and user experience they hone in on consistency – all websites have the same categories, icons and general order or layout.

So when should a mobile app be developed and what are the benefits? A mobile app should have features that deliver a better experience than the website.  For example, the ability to add sliders for promotions and product reviews that users can quickly and easily access. Mobile apps really need to push the boundaries of standard web access. In these regard, they can be more responsive and since mobile devices are “on” 24/7 can provide push through notices to users.

Mobile commerce is growing and getting more complex.  But a Mobile Commerce and App designer can help you navigate the landscape where technology and function meet design.  Whether it’s a full blown mobile optimized website and a mobile app, or simply an optimized website for ecommerce, our designers can help you determine the best technology to utilize your resources and get you the best return on investment.

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