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Streamlining the Design Process

There are many elements that go into finalizing a web design project, and the designer must learn how to streamline their process effectively. Depending on the time period given, a designer must decide how to prioritize certain aspects of the project before others. Furthermore, if a company is under a tight timeline restriction, the designer must organize their time without losing the creative edge that delivers an excellent product. Here are the steps that designers use in order to effectively streamline the process.

1. Communication.  The designer must set up an open and effective means of communication with both their client and their fellow design team. They must make sure to get all the information necessary to begin the project. For example, they must understand the company’s design vision, as well as the actual company mission. Designers should find examples of other web designs that may suit the client’s needs, and ask them which one they prefer. This is not to “copy” another design, but to have a template to work with. It makes the process much simpler, and less time consuming. The designer then needs to get with all other design team members to make sure everyone is on the same page.

2. Research.  Once the designer has communicated effectively with both the client and the design team, the next goal in the process is to get all the research necessary to carry out the rest of the project. Part of this process is visiting sites to find inspiration and figuring out how to reshape the ideas to suit the client’s needs. Designers need to establish a layout and wireframe of the website, which is the fundamental architecture for how exactly it will be displayed once completed.

3. Design. Once the wireframe for the design has been established, it’s time for the designer to complete the project. This includes transforming the wireframe into an actual design, finalizing photography, typography (copy/font), color pallets, styling, navigational link buttons, and everything in between. They must make sure to have constant feedback with the customer (going back to step 1) in order to ensure that the decisions are acceptable to them. Again, open communication will save time and headache for both the client and the customer.

4. Deliver. This is where the designer double-checks all their work and makes certain necessary testing is completed. Does everything work properly? Is the code correct? Do the images fit with the words below? Part of this stage includes coordinating with all members of the design team, as well as the customer to ensure that everything works well from their end, and is aesthetically acceptable to them. Once this stage is complete, the process has just been streamlined from beginning to end.

These four pillars of design help both the design agency and client streamline the entire process. Open communication, proper research of material, design (both aesthetically and actually), will result in a final, quality product that can be delivered. Bigwig Monster Media uses these steps to create low cost, high quality intuitive designs for a wide variety of customers.


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