Nissan
The Objective
Client Challenge
Nissan was launching a new line of vehicles and wanted an event activation that captured the energy, performance, and innovation of its newest models. The goal was to create an experience that:
- Brought excitement and visual impact to the event space
- Showcased Nissan’s newest vehicles in a high-tech, visually engaging format
- Delivered a game-like interaction that felt immersive and on-brand
- Integrated physical prize distribution in a way that felt tactile and memorable
- Created a premium brand moment that stood out in a crowded experiential environment
The experience had to go beyond a basic giveaway — it needed to feel like stepping into the Nissan brand.
Execution
Our Solution
BGWG Monster Media designed and developed a fully immersive, touchscreen-driven “spin-n-win” experience that merged 3D visuals, sound design, motion, and physical engagement — all centered around Nissan’s vehicle lineup.
1. Full 3D Vehicle Showcase
As fans approached the massive touchscreen, they were greeted with a dynamic visual display featuring six of Nissan’s latest cars. One by one, each model would load onto a central digital pedestal and spin in full 3D — creating a showroom-like reveal right on the screen. The transitions between vehicles gave the space an elevated, high-tech showroom feel.
2. Interactive Spin Wheel
Once engaged, users could spin a fully 3D-rendered Nissan car tire, with prizes displayed inside the tire’s spokes. The spin was enhanced with realistic engine revs, tire burnout sounds, animated smoke effects, and responsive motion that made it feel more like revving an engine than spinning a game.
3. Real-World Prize Redemption
After the wheel landed on a prize, the software printed a custom-designed concert-style ticket that displayed the reward. Guests took their ticket to a live brand ambassador, who tore it at the counter — reinforcing the nostalgia and tangibility of old-school concert or movie experiences.
How We Exceeded Expectations
- High-Impact Visuals: The 3D spinning cars and interactive tire interface brought a premium, cutting-edge feel that aligned perfectly with Nissan’s vehicle branding.
- Multi-Sensory Immersion: Engine sounds, tire smoke, and realistic motion added drama and excitement that kept audiences engaged.
- Seamless Digital-Physical Integration: From screen to print to prize handoff, the experience flowed without hiccups, supporting high throughput and repeat engagement.
- Brand-Themed Nostalgia: The ticket redemption process offered a tactile, nostalgic twist that added weight to the digital experience and encouraged social sharing.
Outcome
The Thrill Street Challenge delivered on Nissan’s vision of turning vehicle marketing into an immersive, shareable experience. With a combination of visual wow-factor, real-time interactivity, and physical reward, the activation brought fans closer to the brand — and put Nissan’s innovation in motion, right on the event floor.
Ford Motorvator
We’ve had a long-term relationship with Bigwigmonster. Bigwigmonster is a great and super-professional service provider, which brought new technologies, new methodology, and a fresh perspective to our project.
Bill Ford Jr
Chairman of Ford Motor
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