Target x MNUFC Fan Challenge
Interactive vending + instant prizes = non-stop match-day excitement. 4,000+ fans engaged, social buzz across MLS communities.
Interactive vending + instant prizes = non-stop match-day excitement. 4,000+ fans engaged, social buzz across MLS communities.
Target needed a fresh and interactive activation to engage Minnesota United FC (MNUFC) fans in a way that merged digital content with real-world rewards. They were looking for an experience that would:
The goal was to create a seamless bridge between the team, the fans, and the brand — all in a compact, on-site footprint.
BGWG Monster Media built a fully custom software platform for a vending machine experience that turned fans into stars — literally.
Fans began by selecting and watching a short video clip of an MNUFC player performing their signature celebration or flex move on the vending machine’s touchscreen.
The built-in camera prompted fans to recreate the move. A clean, intuitive interface guided users through a countdown.
Once recorded, the video was uploaded to a secure server and linked to a unique QR code displayed on-screen. Fans could scan the code to instantly view, download, or share their performance.
After participating, users received a randomly dispensed prize from the vending machine — reinforcing the fun and rewarding nature of the experience.
Seamless UX: The game flow was intuitive and required no external devices, apps, or instructions — fans simply walked up, played, and engaged.
Built-In Social Reach: Fans left the activation with a personal video they could share on social media, helping extend the brand moment beyond the venue.
Reliable Performance: The system handled hundreds of users across multiple event days without technical issues, ensuring smooth fan throughput.
Strong Brand Connection: The activation let fans celebrate like their favorite players and walk away with branded prizes — deepening their emotional tie to the team and Target.
The Target x MNUFC vending machine experience was a hit with fans and event organizers alike. Long lines, high video engagement, and a flood of shared clips helped the activation punch above its weight — turning a simple vending machine into a high-impact brand moment.
