CHASE Vending Machine
a tech-forward activation that would familiarize consumers with the features of the Chase mobile app.
a tech-forward activation that would familiarize consumers with the features of the Chase mobile app.
Chase was looking to create a tech-forward activation that would familiarize consumers with the features of the Chase mobile app in a hands-on, engaging way. The goals were clear:
Chase needed an activation that felt like product education — but delivered with the polish and simplicity of a real-world consumer tech product.
BGWG Monster Media created a custom vending machine software experience that bridged mobile shopping with real-time dispensing — allowing fans to shop, pay, and receive their Punirune in seconds.
Users interacted with a touchscreen experience modeled after the Chase mobile app, complete with familiar layouts, navigation, and features like account overviews, rewards, budgeting tools, and card services.
Participants were prompted to “activate” specific features — such as enabling account alerts, viewing Chase Offers, or setting a savings goal. Each interactive step was gamified, allowing users to make choices as if they were customizing their real account.
Behind the scenes, each feature activation was linked to a physical prize. Once a user had explored enough app features, the vending machine automatically dispensed a corresponding gift — such as branded merchandise, financial literacy tools, or other promotional items.
High-Fidelity Simulation: The app experience was designed to replicate the look and flow of the actual Chase app, offering users a realistic and tactile sense of its features.
Seamless Integration: The software communicated directly with the vending machine hardware, syncing digital engagement with physical reward in real time.
Education Through Play: By guiding users through key offerings in a low-pressure, gamified environment, the activation delivered real learning without feeling like a demo.
Scalable & Self-Service: No app downloads, no staff required — just walk up, interact, and walk away with a gift and better understanding of the Chase mobile experience.
The Chase App Experience turned education into entertainment, showing users how intuitive and valuable the Chase mobile app can be — all while surprising them with instant rewards. The activation succeeded in making a financial app feel accessible, personalized, and memorable, delivering real brand impact in a highly efficient footprint.