Redbull “Workout for Wiiings” Vending Challenge
A motion-tracking game software that ran directly on a vending machine with an integrated camera system.
A motion-tracking game software that ran directly on a vending machine with an integrated camera system.
Red Bull wanted to create a high-energy, health-forward activation that aligned with its brand values of movement, athleticism, and pushing physical limits. The experience needed to:
They needed an experience that didn’t just reflect energy — it had to generate it.
BGWG Monster Media developed motion-tracking game software that ran directly on a vending machine with an integrated camera system. Fans were invited to break a sweat, rack up points, and win prizes — all in under a minute.
Participants began by selecting one of three exercises on the touchscreen: Jumping Jacks, High Knees, or Squats.
Using the vending machine’s front-facing camera and our custom motion-detection algorithm, the software tracked and counted reps in real time. A progress bar and rep counter kept users motivated as they performed the challenge.
Users earned prizes based on how many reps they completed, and the vending machine automatically dispensed Red Bull merch from sweatbands to full-size cans.
Frictionless Motion Tracking: No sensors or external devices were needed — our software used computer vision via a standard camera to track movement accurately and in real time.
High Throughput: The game was designed for speed and simplicity, allowing large numbers of users to participate quickly without technical delays.
Brand Fit: The activation perfectly captured Red Bull’s spirit — physical challenge, energy, and instant gratification — all in one compact, turnkey setup.
Data Ready: Optional session tracking allowed for rep count logging, participation stats, and prize distribution metrics.
“WORKOUT FOR WIIINGS” became one of the most talked-about installations at the event, drawing in crowds with music, motion, and merch. Fans lined up to test their strength and leave with a prize — and Red Bull got a buzz-worthy, on-brand activation that literally kept people on their feet.