CHASE
The Objective
Client Challenge
Chase was looking to create a tech-forward activation that would familiarize consumers with the features of the Chase mobile app in a hands-on, engaging way. The goals were clear:
- Educate users about key offerings within the Chase mobile app
- Drive brand interaction in a way that felt modern, intuitive, and personalized
- Simulate the app experience without requiring users to download or log in
- Connect app engagement to physical reward to incentivize participation
- Execute the experience in a compact, self-service vending machine format
Chase needed an activation that felt like product education — but delivered with the polish and simplicity of a real-world consumer tech product.
Execution
Our Solution
BGWG Monster Media built a fully custom software simulation of the Chase mobile app that ran directly on a vending machine touchscreen. The experience was structured to mimic the feel of browsing the actual app — while tying key feature activations to real-time physical rewards.
1. Explore the App Interface
Users interacted with a touchscreen experience modeled after the Chase mobile app, complete with familiar layouts, navigation, and features like account overviews, rewards, budgeting tools, and card services.
2. Discover & Activate Key Offerings
Participants were prompted to “activate” specific features — such as enabling account alerts, viewing Chase Offers, or setting a savings goal. Each interactive step was gamified, allowing users to make choices as if they were customizing their real account.
3. Get Rewarded
Behind the scenes, each feature activation was linked to a physical prize. Once a user had explored enough app features, the vending machine automatically dispensed a corresponding gift — such as branded merchandise, financial literacy tools, or other promotional items.
How We Exceeded Expectations
- High-Fidelity Simulation: The app experience was designed to replicate the look and flow of the actual Chase app, offering users a realistic and tactile sense of its features.
- Seamless Integration: The software communicated directly with the vending machine hardware, syncing digital engagement with physical reward in real time.
- Education Through Play: By guiding users through key offerings in a low-pressure, gamified environment, the activation delivered real learning without feeling like a demo.
- Scalable & Self-Service: No app downloads, no staff required — just walk up, interact, and walk away with a gift and better understanding of the Chase mobile experience.
Outcome
The Chase App Experience turned education into entertainment, showing users how intuitive and valuable the Chase mobile app can be — all while surprising them with instant rewards. The activation succeeded in making a financial app feel accessible, personalized, and memorable, delivering real brand impact in a highly efficient footprint.
Chase Media
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