Corona
The Objective
Client Challeng
Corona was looking to create a branded activation that captured the laid-back spirit of the beach while delivering an engaging, memorable experience for fans at live events. The goal: create a game that didn’t just entertain, but also reinforced brand recognition, drove product interaction, and left participants with a tangible takeaway.
The experience needed to:
- Be intuitive and accessible to a wide range of event-goers.
- Feel fresh and interactive, avoiding traditional touchscreens or kiosks.
- Seamlessly connect digital gameplay with physical prize fulfillment.
- Avoid requiring app downloads or complicated logins.
Execution
Our Solution
BGWG Monster Media designed and developed a fully custom, mobile-controlled game experience powered by vending machine hardware. Here’s how we made it work:
1. Seamless Mobile Integration – No App Required
We built a web-based system that allowed users to scan a QR code displayed on the vending machine. Instantly, their phone became a controller—no downloads or installations. This created a low-friction entry point and ensured high participation rates.
2. Real-Time Gameplay Control
Using their mobile device, players navigated a custom-designed avatar in a beach-themed game projected on the vending machine’s large front-facing screen. Players jumped over obstacles and collected virtual Coronas to accumulate points. Real-time responsiveness between mobile input and on-screen gameplay created a console-like experience using only a smartphone and a vending machine.
3. Points-Based Prize System
Our software tied gameplay performance directly to physical rewards. The more points players earned, the higher the tier of prizes they could win—ranging from branded merchandise to premium summer giveaways. This kept users invested and encouraged competitive replay.
4. End-to-End Experience Management
From the QR code launch to prize dispensing, the experience was fully integrated. Our backend system handled:
- Device pairing and session management.
- Game state syncing and scoring.
- Prize logic based on performance tiers.
- Vending machine hardware control.
Results & Impact
High engagement: The intuitive mobile controls and beach-themed game captured attention and kept lines moving efficiently at the activation site.
Brand immersion: The game world reflected Corona’s brand identity—relaxed, social, and summer-forward—while making users part of the narrative.
Memorable takeaway: Physical prizes tied to in-game success created lasting impressions and extended brand reach post-event.
Corona
Need help with a project?
Let’s talk!
Connect with us to explore how we can bring bold, unforgettable digital experiences to your brand. Whether you're looking to elevate an event or launch something entirely new, we're here to make it happen.
Let's Discuss Your Project