Red Bull
The Objective
Client Challenge
Red Bull wanted to create a high-energy, health-forward activation that aligned with its brand values of movement, athleticism, and pushing physical limits. The experience needed to:
- Get people moving — literally
- Encourage crowd participation and generate buzz at live events
- Seamlessly track physical motion without requiring wearables or complex setup
- Offer real-time feedback and instant rewards
- Fit within a vending machine footprint with minimal staffing or support
They needed an experience that didn’t just reflect energy — it had to generate it.
Execution
Our Solution
BGWG Monster Media developed motion-tracking game software that ran directly on a vending machine with an integrated camera system. Fans were invited to break a sweat, rack up points, and win prizes — all in under a minute.
1. Choose Your Challenge
Participants began by selecting one of three exercises on the touchscreen: Jumping Jacks, High Knees, or Squats.
2. Get Moving
Using the vending machine’s front-facing camera and our custom motion-detection algorithm, the software tracked and counted reps in real time. A progress bar and rep counter kept users motivated as they performed the challenge.
3. Earn Points, Win Prizes
Based on performance — number of reps completed within a set time — users were rewarded with a tiered prize system. The vending machine automatically dispensed branded Red Bull merch, from sweatbands to full-size cans.
How We Exceeded Expectations
- Frictionless Motion Tracking: No sensors or external devices were needed — our software used computer vision via a standard camera to track movement accurately and in real time.
- High Throughput: The game was designed for speed and simplicity, allowing large numbers of users to participate quickly without technical delays.
- Brand Fit: The activation perfectly captured Red Bull’s spirit — physical challenge, energy, and instant gratification — all in one compact, turnkey setup.
- Data Ready: Optional session tracking allowed for rep count logging, participation stats, and prize distribution metrics.
Outcome
“WORKOUT FOR WIIINGS” became one of the most talked-about installations at the event, drawing in crowds with music, motion, and merch. Fans lined up to test their strength and leave with a prize — and Red Bull got a buzz-worthy, on-brand activation that literally kept people on their feet.
Red Bull
Need help with a project?
Let’s talk!
Connect with us to explore how we can bring bold, unforgettable digital experiences to your brand. Whether you're looking to elevate an event or launch something entirely new, we're here to make it happen.
Let's Discuss Your Project