Timberwolves
The Objective
Our client, Push Play Creative, was engaged by the Timberwolves to activate a high-impact experience for Timberwolves fans. The goal:
- Create a personal and interactive experience — not just passive viewing
- Feature Timberwolves players in a fun, engaging way
- Allow fans to create and share content easily
- Drive foot traffic and buzz at the event
- Integrate digital participation with physical rewards
The brief: Build the concept developed by Push Play Creative of a memorable share-worthy experience fans would talk about long after the event.
Our Role
Push Play Creative appointed BGWG Monster Media to design and develop a custom software experience for a branded vending machine. Our scope included:
- – The touchscreen interface on the vending machine.
- – Video playback of player signature flex poses.
- – The camera-triggered fan recording (emulating the pose).
- – Secure backend upload and real-time QR code generation for sharing.
- – Integration with a prize-dispensing mechanism to reward participants.
Execution
1. Watch & Emulate
Fans approaching the machine saw a short video clip of a Timberwolves player striking a signature flex pose; the clip played directly on the touchscreen.
2. Record Your Flex
Using the machine’s built-in camera, our software prompted fans to record their best version of the pose — complete with countdowns, retake option and live preview.
3. Instant Upload & QR Sharing
Once the recording was complete, the video was uploaded to a secure server and the screen displayed a unique QR code. Fans scanned it to view, download or share their clip via mobile (no app required).
4. Surprise & Delight
Immediately after participation, the machine dispensed a randomly selected piece of Timberwolves-branded merchandise — delivering a physical reward that capped-off the experience.
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