Mountain Dew
The Objective
Client Challenge
Mountain Dew needed an interactive experience that would promote the launch of four new limited-edition flavors in a way that was fun, fast, and shareable. The activation needed to:
- Capture the high-energy, adventurous tone of the Mountain Dew brand
- Drive product trial by getting cans directly into fans’ hands
- Create an element of chance and excitement to keep people engaged
- Incorporate digital engagement through mobile devices
- Integrate physical prize fulfillment with a surprise-and-delight element
The goal was to create a vending-based experience that wasn’t just about grabbing a drink — it needed to feel like an event.
Execution
Our Solution
BGWG Monster Media developed a vending machine software experience that blended mobile activation, digital gameplay, and physical product rewards — all designed to reflect the bold, unpredictable energy of Mountain Dew.
1. Mobile Activation via QR Code
Attendees started by scanning a QR code on the vending machine, which launched a mobile-friendly page prompting them to enter their phone number. They then received a unique code via SMS, unlocking their personal vending session.
2. Slot Machine Gameplay
Once activated, users were greeted by an on-screen slot machine — but instead of numbers or cherries, it featured spinning cans of Mountain Dew. With a tap, the reels spun with vibrant animations and sound effects, mimicking the energy of a casino experience with a Mountain Dew twist.
3. Flavor-Based Prize Logic
When the reels stopped, one of the four new Mountain Dew flavors was revealed — and that flavor immediately dispensed from the vending machine for the user to enjoy. Behind the scenes, each flavor was tied to a set of tiered rewards, giving users the chance to win larger, surprise prizes based on which can they received.
How We Exceeded Expectations
- Frictionless Mobile Integration: By using QR codes and SMS codes, the experience felt native to mobile users with no app downloads required — increasing participation and reducing barriers.
- Brand-Driven Game Design: The slot machine mechanic, custom can animations, and energetic interface all aligned perfectly with Mountain Dew’s adventurous, extreme-sport branding.
- Surprise & Delight: The layered prize logic created extra excitement — users didn’t just win a can, they might win a bigger prize, too.
- Efficient Throughput: The experience was designed to handle high foot traffic quickly and efficiently, keeping lines moving and engagement high.
We’ve had a long-term relationship with Bigwigmonster. Bigwigmonster is a great and super-professional service provider, which brought new technologies, new methodology, and a fresh perspective to our project.
Bill Ford Jr
Chairman of Ford Motor
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